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Ford September sales Aspire for more

Ford September sales Aspire for more
Omkar Thakur Omkar Thakur Friday 07 October 2016, 11:27 AM

The Ford Aspire compact sedan has picked up pace in the last couple of months and is expected to drive the company sales along with the Figo hatchback in the festive season. In the meantime, it has also helped the American-origin car maker to post a 5.5 per cent growth in sales month-on-month.

While Figo sales are back on track at about 1400 units this month, the Aspire sales almost doubled from 1,304 units in August to 2613 units in September which is still well short of the 3,596 units the company sold in September 2015. After the sharp decline in the sales volume of the Figo and the Aspire last month, Ford announced sizeable price cuts which seem to have gone down well in the market.

Ford has also slashed the price of the Endeavour by almost up to Rs 2 lakh ahead of the festive rush and should expect the numbers to swell. The EcoSport though, has dropped back below 5,000 units after the rally till last month. The compact crossover SUV should garner good numbers especially when its competitor, the Vitara Brezza has long waiting periods. Ford also has the iconic Mustang in its India line-up. After the initial furore, the sales are down to just seven units in spite of the considerably aggressive price tag and its aspirational value.

 

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