The Indian unit of the US based auto maker Ford, has launched the second edition of its Figo Discover Smart Drive campaign in the Indian market. It is an interactive campaign, which the company has started in order to increase the connect with the customers.
The first season of the Figo Discover Smart Drive campaign achieved considerable success in the country, in which 4 fun loving couples travelled a distance of 2500 km during a period of 25 days. Later on these couples shared their exciting experiences of the journey.
In the second edition too, the company has planned-up an adventurous interactive plan for the participants. The company will be choosing four couples to discover Indian through four different routes, including one team from each of the East, West, North and South Zone.
After exploring the key cities of Indian in an interactive and exciting way, the four teams will meet at a final destination. The company will sponsor a trip to Nepal and the Himalayas for the winning couple of the Smart Drive campaign.
24th October is the last date for submitting the entry form for the campaign and the company will announce the names of four lucky couples, who will be taking part in contest, on 27th October.
