Lincoln , a Ford Motor Company’s brand, is all set to pull the covers from its new car and display area at the upcoming Detroit Auto Show. The company’s main aim is to attract young buyers to increase luxury brand’s sales that has been declining in the past two decades.
In view of this, Ford has expanded Lincoln’s floor space at the pavilion of this year’s auto show. The Lincoln exhibition area will spread over 17,752 square feet which is 50 per cent more than last year. The Lincoln stand has been given a pattern of an art gallery. Moreover, artist Chuck Hoberman has designed it in such a way that it features two flexing spheres overhead.
Max Wolff, Lincoln Director of Design, said, “This is the biggest statement Lincoln has ever made at an auto show. Our NAIAS display represents more than a vehicle debut. It represents the reinvention of Lincoln.”
As Lincoln witnessed a drop in the sales of its line-up by 0.7 per cent through November last year, the company is taking revival measures. Lincoln’s top-selling model, MKZ mid-sized sedan, will be introduced at the show.
Joe O’Connor, manager of the stand said, “We want to sell more vehicles to more customers for Lincoln, so we want to expand our customer base.” He added that, “We created a stand that not only is a larger show stand, but it’s really devised to bring a whole new customer into Lincoln.”
