Mercedes-Benz India has been looking forward to strategically advance its focus in being the AMG performance brand in the country. Going forward in this path, the manufacturer has now inaugurated the country’s fourth AMG performance centre (APC) in Hyderabad on May 14. Located at Mahavir Motors, this APC is the first to be set up in the city. Following this inaugural, the fifth APC was unveiled at Pune in Maharashtra, at BU Bhandari Motors. The total number of AMG performance centres in the country now stands at five outlets.
Apart from the newly opened APCs in Hyderabad and Pune, Mercedes-Benz has AMG performance centres at Delhi, Mumbai and Bangalore. The main purpose of these AMG performance centres is to offer customised and exclusive product experience to its customers. Eberhard Kern, the Managing Director and CEO of Mercedes-Benz in India said, “The increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer-centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience. We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide.”
"The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience. The AMG Performance Centres have their own distinct branding and focus on AMG performance brand, AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers of Hyderabad. We have seen the demand for high-end performance cars on a steady rise in Hyderabad and the inauguration of this AMG Performance Centre will boost it further. It is an exciting time for Mercedes-Benz and our success in the luxury car segment underlines that our strategy to focus on the top of the pyramid product strategy is paying since 2008, create optimal market reach for the brand.”
