Chevrolet Cruze, one of the bestselling car models of US based auto giant General Motors, seems to have started losing its charm in the global market, as sales of the car have dipped to a considerably low mark. With the slowing down demand for the Cruze, the company has been forced to shut down the production plant of the car for week’s time. As per the market watchers, the revival in the supplies of components at the plants of Japanese competitors like Honda and Toyota has made the scenario even worse for the Cruze.
While just a few months back, Lordstown, Ohio, based plant of the firm was running around the clock to keep up with the high sales of Cruze model in the world market. The company even had started to produce the car with overtime shifts on Saturdays. What had the Cruze in attaining heavy sales was the supply shortage at the plants of two of its strong rivals Honda Civic and Toyota Corolla. But now as both of these Japanese car makers have ample supplies of components, resulting in steeply growing sales.
In the month of May to September 2011, Cruze was the top selling car in the US market, with sales crossing 20,000 unit mark in most of these months. According to the firm, its already has stock of about 70 days with its dealers and normally 60 day stock is considered optimal.
