The widely acclaimed bicycle manufacturer Firefox Bikes recently announced that the company has joined hands with Viacom 18 to introduce four new bikes branded as 'Firefox MTV Adventure Bikes' at the Delhi Auto Expo 2012. The officials at Firefox Bikes said that besides showcasing the thrilling new range, the company plans to display different genre of products like bike lubricants and puncture kits at the expo.
"During the Auto Expo 12 Firefox Bikes would unveil four models of the co-branded Firefox MTV Adventure Bikes. In the near future, Firefox is all geared up to create and unveil MTV branded accessories," Shiv Inder Singh, Managing Director, Firefox Bikes, proclaimed.
In a bid to bring a wide range of biking solutions at one place for its customers, Firefox Bikes went into joint ventures with a host of international brands to cater to the varied needs of consumers through different products.
The brands include SRAM (Scott, Ray, and Sam), based in Taiwan, which has been approached by Firefox Bikes to produce premium bicycle components and Finish Line of the U.S. for exclusive bicycle lubricants. At present, Firefox Bikes is the only company that distributes products of these brands in India.
“Worldwide cycling revolution is catching up as an alternative system of transport, and now more and more people are realizing the benefits of cycling as a form to shed obesity and weight,” Singh was quoted as saying. He added that the company has frequently come out with advanced and innovative bicycle models that serve the basic needs of Indians and let them contribute towards making the environment healthy.
Commenting on the latest development, Sandeep Dahiya, Senior Vice-President, Consumer Products, Viacom 18, said, "The launch of MTV adventure bikes also marks the beginning of extending MTV licensed products in unconventional categories and 2012 is going to see more and more of that."
Thus, this time round, the Auto Expo will offer a unique experience to visitors with A to Z products being available under one roof.
