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      Auto biggies losing market share to smaller car makers

      Vikas Yogi

      Vikas Yogi

      The Indian auto industry, which has been growing at its best pace ever since past one year, has been witnessing a massive change of equations as many major car makers like Maruti and Tata are now losing their market share to comparatively newer and smaller firms like Ford and Volkswagen.

      As per the recently released data by the Society of Indian Automobile Manufacturers (SIAM), the passenger car segment market share of the country’s largest car maker Maruti Suzuki dipped to 48.74 percent in the financial year 2010-11 as against 50.09 percent in the preceding fiscal. However, the domestic sales of Maruti surged to 9,66,447 units during last fiscal as compared to 7,65,533 units sold in the FY09-10.

      The market share of country’s second largest car maker Hyundai Motors India Ltd. dipped to18.10 per cent in FY 2011 from 20.61 per cent in the previous year. The company managed to sell 3,58,904 units in 2010-11 as compared to 3,14,967 units in the preceding year.

      Going in the same line, the market share of the country’s largest vehicle maker Tata Motors fell to 12.92 per cent to 2,56,202 units during the year as compared to preceding year’s market share of 13.18 per cent 2,01,399 units.

      On the contrary, the market share of Ford India surged to 4.81 per cent as compared to 2.25 per cent in the preceding year. The company managed to sell 95,395 units of its cars during the month as compared to 34,324 units sold in previous year. Clearly then, the growth of the smaller companies has outpaced the growth of the biggies, even though the market as a whole has also grown.