German auto manufacturer, Audi is renowned for its contemporary designing worldwide. Offering a wide range of cars, the company is famed for its trustworthy label, unique styling and a tasteful hint of luxury at interiors. In a bid to extend its portfolio from 49 to 60 models by 2020, Audi has recently declared that it will be investing a mammoth Rs. 1.88 lakh crore in its exclusive technologies and worldwide production plants. The company also aims to include new employees in its team to successfully execute this massive project.
Rupert Stadler, Chairman of the Audi AG Board of Management, said “We had set the goal of 1.5 million deliveries per year by 2015, but we already achieved that quite comfortably in 2013. We are now decisively steering towards our next milestone of two million deliveries. This is why we are keeping our foot on the gas regarding investments and why we are hiring new employees in 2014.” Interestingly, the company claims that its German facilities will be majorly assisted with the investment plan as more than half of the lump-sum amount will be used in Ingolstadt and Neckarsulm sites.
Audi has proposed its objective to come up with new generation models, delivering high-performance and a better fuel economy. With innumerable upcoming models worldwide and the advent of its premium sedan A3 in India, the company is inventing new concepts to inflate its growth level in far future as well. Furthermore, Audi is all geared up to launch the third generation model of its TT coupe next year. Experts believe that the German car maker's endeavours to accomplish such feats will be reflected in its sales. Consumer's expectations regarding a car vary continually and the modern scenario is so technologically advanced that almost all companies are employing new features in their products. With such a huge investment, Audi will be desperately making same efforts to achieve something truly exclusive and is sure to turn heads in the coming time.
In the present time, Audi just lags behind its German compadre BMW in luxury car sales. The latter's market presence in India has incessantly increased due to outstanding innovations. The likes of BMW X1 and X3 surpass the compact Sports Utility Vehicle (SUV) segment in comparison with other overseas auto manufacturers. Whereas, BMW 3 Series has become an iconic luxury sedan for the country's elite class. People are willing to shed huge bucks on such cars and eagerly want to savour on such opulence at moderate price. The rise in demand for luxury cars in India has made overseas auto makers come up with lucrative schemes to publicise their products. Somehow, Audi is also planning to strengthen its clasp on domestic buyers and want to keep them appeased with up to date features.
