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10 Success Factors...

February 09, 2016 17:40

Maruti in India knows no introduction. The market leader, it outsells the competition combined. Small cars have been its traditional forte, an advantage it carries even to the second half of this decade where it has been instrumental in bolstering its line-up with a host of new launches. The Maruti Celerio in India has been a success story, particularly in Auto-Gear Shift guise.

Below mentioned is a list of 10 factors of Maruti Celerio that sets it apart in a market crowded with options for new car buyers:

1. The Maruti Celerio in India has changed the perception of the car buying junta towards automated manual transmissions. Christened the Auto-Gear Shift, the AMT equipped Celerio has gone on to become a huge sales hit.

2. The car takes the neutral route when it comes to exterior styling. Designed to please all and put-off none, it is characterised by prominent headlamp units, sharp creases all around & a front-forward, tall-boy stance.

3. Interior fit & finish levels are of a high standard in the Celerio. The dashboard gives a premium feel, for its class of vehicles and the dual-tone finish further enhances this effect.

4. The large glass-house area, gives the car a very airy-feel, unlike some of its competition, where passengers, particularly those seated at the rear end up feeling cramped & claustrophobic.

5. Maruti have opted for an infotainment system that comes with a full complement of connectivity options. From Bluetooth, to USB support, the OEM unit offers it all.

6. The diesel in particular is an engineering marvel and is one of the 10 factors of Maruti Celerio that have played a key role in its success. It is an indigenously developed, twin-cylinder, turbocharged unit and makes 45 bhp, along with a robust 125 Nm torque. Among the lightest in its category, the engine makes sure that performance remains sprightly.

7. The Celerio comes with a hydraulic assisted clutch, which means shifting gears through the standard five-speed ‘box is a smooth, hassle-free affair.

8. A joy to drive in the city, the diesel engine offers enough poke from under the bonnet to keep performance sprightly. While she does struggle a bit on the top end, the Celerio will still do modest highway speeds all day long.

9. For a tall-boy design, the Celerio rides with a lot of composure, staying unruffled over craters thanks to the 80-profile tires.

10. Lastly, fuel efficiency is one of the 10 factors of Maruti Celerio that it is famous for. The diesel variant in particular, is, according to the manufacturer, the most fuel-efficient car on sale in the country today.

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