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January 26, 2015 17:05

The year 2014 had remained a turning point for many auto makers, especially for the cars in India. The breakthrough of marketing and strategizing the needs, both of which pushed the envelope further, and had also marched ahead in the sales for car companies. Mentioned down are the best 10 examples from 2014 that not only passed through our memory lane, but also will be remembered for the skills in which they are marketed across.

  • Hyundai Elite i20: European dresses for Indian buyers - that seems to be the near perfect definition for Elite i20 in India. Very sophisticated and designed to further command a crossover, this hatchback car left no space for any other premium hatchback cars to mark dominating sales.

  • Maruti Suzuki Alto K10: Amongst the top three charts of bestselling cars, Alto K10 also received the makeover and geared-up enough to last for more three to four years to come. Must admit, it is also being sold for the max on the pretext of being India’s cheapest automatic (AMT) car available on the sales floor.

  • Honda Mobilio: Honda started to earn fortunes with the first diesel engine on Amaze, and it continued with new City. The Mobilio flats out the creases where both of them were lacking, despite loaded with diesel. A MPV with the trust of Honda and the efficiency of diesel was exactly demanded by the market.

  • Maruti Suzuki Swift Facelift: The Maruti Suzuki’s heartthrob and India’s one of the most loved hatchback cars – Swift – received the makeover in the form of a mild facelift. Though, this version isn’t actually the same as it was revealed internationally. Despite the absence of daytime running lights and some other gimmicks, it swiftly conquered the hearts of its admirers, which pocketed the good sales figures. The new YRA hatchback cars are on its way to fill those left spots.

  • Datsun GO: Nissan finally managed to see those surging figures on its balance sheet by rolling this low-cost brand in India. Datsun Go has been fairly appreciated by the auto enthusiasts, who demand a pocket-friendly compact car.

  • Maruti Suzuki Celerio: The one to write the history via an AMT gearbox surely needs to fit the bill.  The car features a performance oriented engine, which boasts sufficient power outputs.

  • Tata Zest : Tata’s second innings under the hat of Horizonext lands to a perfect spot with Zest compact sedan cars. The cheapest diesel automatic (AMT) made it to throng a long waiting period, which earlier Tata only used to dream of.

  • Hyundai Xcent: One is not needed to spell that word in accent. Hyundai’s Xcent marketing against the Honda Amaze remained successful in 2014. A compact family car with the segment’s first features had defined it to bring sales better than the Japanese rival.

  • Maruti Suzuki Ciaz: Maruti Suzuki’s claims of stake in the sedan cars segment have always remained weak, with none of its products like SX4 or Baleno had struck the right chord with buyers. After all, the auto maker remained famous amongst the masses (means under Rs 10 lakh price) had sincerely seen the hope with Ciaz to breakthrough. A well conveyed initial response gutted the expectations for the coming years.

  • Audi A3: Obviously, this shall be escaladed from the list when it is being talked about the sales numbers, as Audi portray the lifestyle repertoire. But the segmentations and pricing strata made A3 to excel in its class, outdoing even some from the layman’s category that had fallen in its pricing band. Berserk the automaker to bring down the convertible version as well, this really speaks of how does the A3 is performing in its circle.

 

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