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Aria is high price

By Harsha on 14 October 2010

Hi everybody.... AS many commemt Aria has been priced high in the segment..it will definitely hinder its sales.Though TATA has put in lot of efforts/time n used JLR expertise for its interior fits n finishes work to make ARIA the best ever product from TATA motors passenger vehicles, its primium pricing strategy wil be the biggest hurdle as Indian Market is highly price sensitive. And TATA brand equity is also not in competition with the segment leader Toyota.

TATA COULD HAVE MADE IT BETTER/RIGHT AT THE FIRST TIME BY PRICING ARIA VARIANTS LOWER BY 1.5-2 LAKHS. TATA has dissapponited us with this price tag which was unexpexted.....!!!!

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