Yamaha is one of the biggest 2 wheeler manufacturers in the country with more than a 20 percent market share in the bike segment, which is growing every year. The Japanese manufacturer entered the Indian motorcycle market quite sometime ago but in the past few years, has been enjoying a growth rate of about 20-25% every year, which is higher than the industry average. The Japanese company has developed a strong grip on the market in very less time and has been successful in not only maintaining but increasing it. The figures released by Yamaha recently showed that the Japanese manufacturer saw a 23% increase in sales in the last year. To keep the growth rate moving, Yamaha is targeting a 30% growth rate in the year 2015.
Yamaha has maintained a strong hold on the premium bikes segment in the past few years, all thanks to the stunning Yamaha FZ, FZ-S, Fazer and the very popular R15. These premium models have been attracting a large number of buyers and have been a major factor in the constantly increasing growth rate of Yamaha. Recently, Yamaha launched a revamped version of its most popular bike, FZ-S, which has been massively popular among the youth of the country.
Yamaha sold about 6,00,000 units last year and is expecting to boost its sale to 8,50,000 units this year and touch the 1 million mark by the end of the year 2016. Yamaha entered the scooter market a little late, but its offerings, namely Ray and Alpha, have been doing a good job of catching up. Currently, Yamaha enjoys a 7% market share in the ever increasing Indian scooter market and is selling more than 15,000 scooters every month. Yamaha is expecting to also increase its dominance in the scooter market this year. Yamaha is also planning to launch a 125 cc scooter this year to help boost its sale and increase its foothold in the market.
Yamaha runs 7 technical training schools across the country called “Gram Tarang”. These schools are aimed at provided technical training to the youth of the country and provide them with job opportunities in the industry. Yamaha is planning to expand the number of such schools from 7 to 20. If all goes well, Yamaha will have a very proficient and highly trained workforce at its disposal, which if used correctly will be more than sufficient to reach its expected growth rate.
To meet its expected growth rate of 30%, Yamaha is planning to launch its famous sports bike, the Yamaha R3 in India. The company has already imported two units of R3 for R&D purposes. Yamaha is also planning to launch the new generation R1, the more powerful sibling of the popular R15, in the country. To meet up with the ever increasing demand, Yamaha has been working on a production facility in Chennai that will be inaugurated soon. The Japanese automobile giants have already invested more than Rs 1500 crore in the facility. The facility is capable of producing about 1.8 million units per year at its peak which is more than sufficient to meet the expected target set by Yamaha.
