Yamaha has set its goals to increase its sales 10-fold in India. By end 2011, Yamaha intends to capture larger market share in the country by setting up more retail outlets and launching various new models in the market.
The company has accumulated losses of Rs. 1000 crores but enjoys patronage of its parent company. "We are in the process of returning to the black," said Yutaka Tex Terada, director, India Yamaha Motor Pvt Ltd. "Yamaha has already shown positive performance in the two-wheeler segment in India with around 80% cumulative growth in Jan-May ‘09 over the same period last year. Monthwise, February was the best, giving 169% growth," he said.
He also added that a steady growth in the Indian economy will lend support to company’s sales targets. The aggressive sales targets set by Yamaha are further planned till 2012 whereby the company intends to increase its market share to 10 percent from its current one percent share.
