Volvo Auto India, the Swedish luxury car maker, has introduced its V40 Cross Country model in Gujarat with a price tag of Rs. 29.15 lakh. At the launch ceremony, the senior officials of the company said that that the auto maker is planning to deliver over 100 units of the recently introduced model in the Indian auto market by the end of 2013.
The Managing Director of Volvo Auto India, Tomas Ernberg was quoted as saying, “The V40 Cross Country is all set to create a new benchmark in the premium segment in India, and we have set the sales target of 120 units across India this year. The consistent growth of young and upmarket luxury car buyers as well as rich middle-class Indians has fuelled the growth of high end and premium segment in the car industry.”
On the same lines, the Marketing and PR Director at Volvo India, Sudeep Narayan said, “The V40 Cross Country will attract the new generation of young upmarket Luxury car buyers in India, primarily because it offers high-end technology, driveability and safety. The vehicle is parallel to none in this price bracket.”
On the launch of a new model, the Indian auto industry experts are of a view that Volvo Auto is in a full swing to establish a strong foothold in the Indian auto market. Volvo V40 Cross Country is expected to be a trend setting model for the auto maker in India as Volvo has not tasted immense success till now.Volvo Auto India, the Swedish luxury car maker, has introduced its V40 Cross Country model in Gujarat with a price tag of Rs. 29.15 lakh. At the launch ceremony, the senior officials of the company said that that the auto maker is planning to deliver over 100 units of the recently introduced model in the Indian auto market by the end of 2013.
The Managing Director of Volvo Auto India, Tomas Ernberg was quoted as saying, “The V40 Cross Country is all set to create a new benchmark in the premium segment in India, and we have set the sales target of 120 units across India this year. The consistent growth of young and upmarket luxury car buyers as well as rich middle-class Indians has fuelled the growth of high end and premium segment in the car industry.”
On the same lines, the Marketing and PR Director at Volvo India, Sudeep Narayan said, “The V40 Cross Country will attract the new generation of young upmarket Luxury car buyers in India, primarily because it offers high-end technology, driveability and safety. The vehicle is parallel to none in this price bracket.”
On the launch of a new model, the Indian auto industry experts are of a view that Volvo Auto is in a full swing to establish a strong foothold in the Indian auto market. Volvo V40 Cross Country is expected to be a trend setting model for the auto maker in India as Volvo has not tasted immense success till now.
