Volvo Auto India has signed a strategic partnership agreement, for a period of three years, with the Professional Golf Tour of India (PGTI). Starting from 2012, the Swedish auto maker will be hosting the inaugural 'Volvo World Golf Challenge'. This alliance was announced by Tomas Emberg, Managing Director of Volvo Auto India and Padamjit Sandhu, Director of PGTI.
At the occasion, Emberg commented, “We have been the official partners of the Avantha Masters from the past 3 years. Now we have joined hands with the PGTI and we are looking forward to it.”
It is expected that approximately 800 players will participate in the tournament this year, with the number anticipated to increase in the future. The winner and first runner-up of the Volvo World Golf Challenge will get the chance to partake in the world championship.
Sandhu said that PGTI is excited about its partnership with Volvo and anticipates that the deal will contribute towards the development of golf in the country. He also said that events like Volvo World Golf Challenge will bring players together.
Regarding corporate funding, Vikrant Chopra, the renowned golfer, cited the example of cricket, saying that corporate involvement has changed the game for the better. He said, “With the involvement in our game I hope to see the same thing happening to us.”
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