Volvo India, the domestic division of Swedish auto maker, has framed an aggressive plan for the auto market with a sales target of 35 per cent growth in the ongoing year. Following this plan, the auto company has to deliver 1100 units in the country. During 2012, the car maker managed to offer 821 units to Indian audience and 320 cars in 2011.
Expressing his views on the same, the Managing Director of Volvo Auto India, Tomas Ernberg was quoted as saying, “We hope to achieve a market share of 15 per cent by 2020.” Reportedly, the auto maker witnessed a decent success after concentrating over the Hyderabad market, wherein it received an overwhelming response from the buyers.
The company official further said that the promotional and marketing strategies adopted in Hyderabad will be now adopted in the markets of South India like Chennai and Kochi. According to industry experts, the auto maker has pinned high hopes from the Indian market owing to its new launch, V40 Cross Country, which will surely pull out some decent volume from the market. Reportedly, the new model from Volvo will appear in the Indian daylight somewhere around August 2013.
Following the launch of a new model, the Swedish auto maker is also planning to increase the number of its exclusive dealerships. Interestingly, Volvo India has opened the doors of its first service centre in Kochi and by the end of current year, the figures are expected to reach 13-14 all across the country.
The launch of new models will surely help the auto maker to carve a strong foothold in the Indian auto market as in the current scenario, the market presence of Volvo India is almost negligible. However, the introduction of V40 Cross Country is expected to take the market by storm and turn the tides in Volvo’s favour in India.
