The Indian division of Volvo Auto, a well appreciated Swedish automotive manufacturer, has announced association with 2013 Aircel Chennai Open as its official car partner. Evidently, the country's biggest professional Tennis event has been scheduled to take place between December 31, 2012 and January 6, 2012 in Chennai, Tamil Nadu. The event will see Volvo S60 luxury saloon holding a central showcase position at the event, thereby making local public even more aware of the Swedish auto major's presence on Indian turf.
Volvo Auto India has been associated with the country's only ATP World Tour Event - Chennai Open for the last five years. Apart from nerve wrenching sport, the swanky Volvo S60 sedan will keep glam quotient on the 'up' by being an enticing backdrop, at the upcoming tennis championship.
Expressing his views on Volvo S60 being a major attraction at the upcoming event, Ashu Jindal, Chief Operating Officer (COO), IMG Reliance said, "We are delighted to have Volvo Auto India associate their premium luxury sports car, the Volvo S60 as the official car for Aircel Chennai Open 2013. Volvo has a rich history of being associated with sports across the globe. The brand's commitment to the tournament has been incredible and we definitely look forward to their continuous support in the future.”
Commenting on the company's association with Chennai Open for the last five years, Tomas Ernberg, Managing Director (MD), Volvo Auto India, said, “It's a pleasure to associate our brand with India's only and South Asia's premier ATP World Tour — Aircel Chennai Open 2013 for the 5th straight year. Volvo has been closely associated with tennis through ATP Volvo International for many years and this partnership with the 18th edition of Aircel Chennai Open will further strengthen Volvo's association with the sport."
Reportedly, 2012 year marks the 18th edition of Chennai Open is going to feature several world top 20 tennis players, such as Tomas Berdych, Marin Cilic, Janko Tipsarevic and Stanislas Wawrinka along with many prominent Indian athletes as well.
