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Volkswagen to launch new Virtus in Brazil soon

Volkswagen to launch new Virtus in Brazil soon
Nikhil Puthran Nikhil Puthran Tuesday 14 March 2017, 20:00 PM

Volkswagen, one of the leading players in the global market has announced its plans to introduce the Virtus in Brazil. Interestingly, for the first time ever, the new model will be based on the MQB platform. India being a considerable exporter of Volkswagen cars, the current line-up of Polo, Ameo and Vento is also expected to be built on the MQB platform soon. Sometime back, a Volkswagen test car was spotted on Brazilian in Brazil and reports indicate that it could well be the first sighting of the Virtus. The vehicle is expected to be launched in Brazil in 2018.    

Regarding the positioning in the range, Volkswagen has long needed a model to fill the gap between the Voyage and the Jetta, a space that was occupied previously by the Polo Sedan. Based on the MQB-A0 platform, the new model might also get engine options similar to those that are currently offered in the Golf, such as turbocharged 1.0 TSI and 1.4 TSI.

As for the Indian market, Volkswagen will position itself a step ahead by creating a premium identity for itself, which means that future Volkswagen cars based on the MQB platform will be more expensive than the current ones. The recent Tata-Skoda collaboration will mean that the Volkswagen’s sub-brand will focus on budget friendly models. Moving forward, we can expect to see Volkswagen cars to carry a starting price tag of Rs 7.0 lakh in country. The upcoming Polo cross is expected to compete against the likes of Ford EcoSport and Renault Duster in our country. 

 

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