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Vitara Brezza and Baleno helps Maruti Suzuki gain over 49 per cent market share

Vitara Brezza and Baleno helps Maruti Suzuki gain over 49 per cent market share
Nikhil Puthran Nikhil Puthran Tuesday 17 May 2016, 16:35 PM

Maruti Suzuki, the country’s largest automaker witnessed a 49 per cent rise in market share in April. Last year, the company witnessed a seven year high market share of 46.8 per cent. The company’s new products like the Baleno and the recently launched Vitara Brezza have been major contributors in strengthening Maruti’s market presence. Speaking about it, MSI Executive Director, Marketing and Sales, R S Kalsi said, “Our growth from new models has been 17 per cent more than what we received with new models in same period last year.”

It is worth noting that other key players in the country have witnessed a drop in their sales numbers for April thereby helping Maruti Suzuki gain an upper hand in the market. The Baleno, Brezza, Ciaz and the Ertiga have been key players for Maruti’s success in India. The Baleno premium hatchback has accumulated over one lakh bookings, with a waiting period stretching up to four months. The Vitara Brezza on the other hand has accumulated over 55,000 bookings. Given the positive growth, the Maruti Suzuki is not far from holding a 50 per cent market share.

However, Maruti’s popular products like Alto and WagonR have witnessed a drop of 9.9 per cent with 31,906 units sold in April in comparison to 35,403 units sold in the same period last year. The newest offering Maruti Brezza, has doubled the sales with 7,832 units in comparison to EcoSport which has sold about 3,789 units. Lucrative price tag, easy maintenance and decently feature loaded products have always appealed to the Indian market and has been a key aspect in Maruti’s success in India.

 

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