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UM Motorcycles to focus on niche segments

UM Motorcycles to focus on niche segments
Pratheek Kunder Pratheek Kunder Monday 29 August 2016, 13:54 PM

UM Motorcycles plans to focus only on niche segments, for the Indian market. In fact, it plans to sell bikes with displacement between 200cc and 500cc only.

This news was confirmed to us by Rajeev Mishra, CEO, UM Motorcycles. Initially, the American manufacturer wanted to focus on a wider bike segment, however, their market researched made them focus only niche sgements, especially the cruiser market. It doesn’t plan to launch scooters or naked bikes, at least not for the next couple of years. However, an advneture adventure bike might be a possiblity in the next couple of years, if the demand for such bikes increases. 

Currently, UM is in the phase of opening showrooms across the country. With five dealerships in its kitty till now and claimed bookings of over 3000 bikes, UM is bullish about its performance in the Indian market. However, the lack of brand value for the company will make it tough for them to crack the Indian market.



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