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Tata Tiago achieves a milestone of 50,000 bookings

Tata Tiago achieves a milestone of 50,000 bookings
Bilal Firfiray Bilal Firfiray Friday 14 October 2016, 11:07 AM

The Tata Tiago was launched in April this year and since then, the car has witnessed an exciting response in the Indian market. The Tiago, both with its design and pricing, managed to get the sales charts moving, and now has accomplished a milestone of 50,000 bookings. The waiting period on some of the variants of the Tiago has gone up to four months.

Mayank Pareek, president of the Tata Motors’ passenger vehicle business unit, has been quoted in an interview as saying, "Ever since, months after months, the Tiago’s sales are continuously increasing, we just have more than 50,000 bookings. Every month, the number we are touching is around 5,000 and the waiting period on particular variants is more than four months. We are seeing a different set of customers interested in Tiago. Young executives and young families are coming to buy the Tiago. The word-of-mouth is very big and the main trigger factor for people buying the Tiago is its design.”

Tiago offers the driver two drive modes choices, City and Eco. It has a choice of two engine options, a Revotron 1.2-litre petrol engine putting out 84bhp and 114Nm or a turbocharged diesel Revotorq 1.05-litre engine churning out 69bhp and 140Nm of torque. Both the engines are mated to a five-speed manual transmission. Tata is working on bringing an AMT variant for Tiago as well.

 The Indian manufacturer has managed to price the Tiago very strategically compared to its rivals, with petrol variant ranging between Rs 3.43 lakh and Rs 5.16 lakh and the diesel at very competitive Rs 4.22 lakhs and Rs 6.0 lakhs (ex-showroom Mumbai), this pricing is almost Rs 50,000-60,000 less compared to its rivals Maruti Suzuki Celerio and Hyundai i10 Grand.

 

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