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Tata Motors ropes in Lionel Messi as Kite's brand ambassador?

Tata Motors ropes in Lionel Messi as Kite's brand ambassador?
Roger Dsouza Roger Dsouza Saturday 24 October 2015, 10:14 AM

Tata Motors that is all set to launch the much-awaited Kite hatchback in India which may be named as Tata Tiago has roped in popular Argentina footballer – Lionel Messi – as the brand ambassador for the car. According to reports, Messi has net worth of over $180 million, and his advertising deals usually cost millions of dollars. Though, there is no clarity about the amount offered to the star footballer.

The Tata Kite will be offered with two engine options – a 1.2-liter Revotron petrol and an all-new 1.05-litre, three-cylinder diesel. While the former is the same powertrain that does duty to the Bolt and Zest, the latter one is an all-new unit. The petrol mill produces a maximum power of 88.8bhp and 140Nm of torque, while the diesel mill is likely to offer power close to 70bhp with 140Nm of torque. Transmission options on offer will be a five-speed manual and an AMT (automated manual transmission).

The hatchback is built on Tata’s new HorizonNext philosophythat also underpins the new-breed of Tata cars like Zest and Bolt. The vehicle will featurea new signature grille with the ‘Humanity Line’, headlights, sloping rear windshield, defogger in circular pattern and an integrated rear spoiler. Features such asan integrated 2-DIN music system, a short-diameter 3-spoke steering wheel, the Bolt/ Zest – inspired gearlever, center console with rectangular AC vents and A-Pillars integrated tweeters, dashboard with black plastic finish on the upper side, glovebox and door with beige inserts will also be on offer.

Source - M

 

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