Tata Motors, the country’s largest auto maker, is currently working on the development of new models, which will include cars with alternate fuels, electric and hybrids vehicles. As per the company’s Chairman, Cyrus Mistry, these models will be introduced in a span of over seven years. He further said that the British arm of Tata Group, Jaguar Land Rover is also looking ahead to introduce facelift or new models by the end of 2013.
Along with this, the company is also planning to explore new opportunities in other growing markets, like India, Brazil and Saudi Arabia. He said, “The company is working on a slew of new products, with a plan running up to 2020; this includes appropriate focus on alternate fuels, hybrids and electric vehicles. With changes in the organisation structure, the company is determined to improve its customer understanding to better meet market needs, and deliver products swiftly through optimised operational processes.”
It must be noted that of late Tata Motors has announced its HORIZONEXT strategy, which is based on the intense product focus, cutting edge production, quality, enriched customer experience. Sources close to the development process stated that this move of the auto maker will drive its growth in the Indian auto market. Moving ahead, Mistry admitted that the company will face challenges, but countered that “the organisation is resolved to foster a culture of customer centricity and innovation, so that the company's products and services consistently exceed customer expectations.”
Talking on the Jaguar Land Rover, he was quoted as saying, “Technical innovation and engineering excellence have stood JLR in good stead for sustained, profitable growth and the company plans to launch eight new or refreshed products this year.” Agreeing that it is a vibrant and healthy company, Mistry is of a view that Jaguar Land Rover is “strongly positioned across key global markets for future growth. JLR also continues to explore further opportunities in other growing markets, including Brazil, India and Saudi Arabia.”
