Tata Motors, launched a range of commercial vehicles in Philippines and strengthened its presence there. Tata stepped into the Philippines market in 2014 with family cars and small commercial which had low cost of ownership.
The company also has a distribution agreement with local partner, Pilipinas Taj Autogroup, a business conglomerate engaged in the local distribution of motor vehicles. Through this partnership, Tata Motors will commence the supply of its commercial vehicle brands – the Tata Prima Range of Tractor Trailers and Tippers, the LPT range of Light, Medium and Heavy Trucks, SFC 407, and the Mini Trucks range of Ace and Super Ace.
Commenting on the occasion, Mr. Rudrarup Maitra, Head (International Business), Commercial Vehicles, Tata Motors said, “Philippines is one of our key markets in South-East Asia and we are delighted to be a part of one of the fastest growing ASEAN nations. With years of experience in the commercial vehicle business, we at Tata Motors have analyzed and understood our customers well and are dedicated to providing them with best-in-class products and services. We are confident that through our trusted partnership with Pilipinas Taj Autogroup, Inc., we will be successful in establishing a long-term relationship with our customers.”
