Tata Motors, the Indian multinational automotive manufacturer, introduced its next generation sedan - Tata Manza Club Class in the domestic market on October 16, 2012 in Mumbai. The company claims its latest offering to possess an entirely new standard of sedan that features coherence between state-of-the-art luxury attributes and best-in-class performance.
Tata Motors has specifically designed the new Manza Club Class sedan for the insightful new-age clientele who have a penchant for smart, powerful and visually appealing vehicles. The freshly launched Tata Manza Club Class comes with a first-in-class human-machine interface, cutting-edge styling attributes and a cabin space that no other car could beat in the segment.
The latest offering from the stables of Tata Motors is believed to be en-route towards setting a new benchmark in terms of interior styling among the current mid-size offerings in the domestic market. Having laced with a number of futuristic technology attributes along with a plush new set of interior styling additions, the Manza Club Class wraps off as the most premium model in its class.
Expressing his views at the launch of the 2012 Tata Manza Club Class, Karl Slym, Managing Director (MD), Tata Motors, said, "Customer centricity is the hallmark of Tata Motors. As desired by today's Indian motorist, the Tata Manza Club Class delivers premiumness. With the Tata Manza Club Class, we are once again the first to introduce features never seen in its class."
Underlining the style quotient and the best-in-class features of the new car, Ranjit Yadav, President, Passenger Car Business Unit (PCBU), Tata Motors, said, "With the Tata Manza Club Class, we offer an intelligent combination of style and pleasure of motoring with the traditional needs of space and comfort. The Club Class character of the car will be matched with club class consumer experiences. The elite owners of Tata Manza will have privileged access to services that go beyond the mere pleasures of motoring. The appeal of our offerings is enhanced with class leading features that increase driving comfort. We remain firmly committed to developing new products across our entire range and we will continue to set new benchmarks which are designed to meet the needs of the Indian car buyer.”
Further, speaking his mind at the Manza Club Class's launch ceremony, Neeraj Garg, Vice President (VP), Commercial - PCBU, Tata Motors, said, "The Tata Manza Club Class presents ultimate luxury in the mid level sedans with best-in-class cabin space, fully automatic air conditioning, first-in-class touchscreen multi-media navigation and segment redefining exterior styling with Infinity Contrast Roof."
The brand new Tata Manza Club Class sedan comes fitted with a first-in-class touchscreen multimedia human-machine interface coupled with a Global Positioning System (GPS) technology and the fawned upon Automatic Climate Control (ACC). The user can make use of GPS navigation, a multimedia DVD player - Blu5 and many other functionalities via the 6.2 inch high resolution touchscreen display. The premium black-plum colour coordinated and Italian leather bolstered upholstery adorned in the interiors of Manza Club Class, underlines its superiority among its counterparts.
Interestingly, Tata Motors is going to lure the domestic buyers of the Manza Club Class by providing them access to several privileged services. For instance, especially dedicated managers will attend to the owners of the new sedan at Tata Motors' service centres and showrooms. Further, the new owners will also be entitled for an exclusive engagement programme called 'Club Class', according to which the company will provide them with exclusive goodies in retail and entertainment across the country.
Coming to the exterior finishing touches, the new Tata sedan catches instant attention of the onlookers with its state-of-the-art Infinity Contrast Roof and the visually enchanting 8 way split-spoke alloys. The umpteen chrome tipped accents provided on the car highlights its premium character and enables it to stand out among its contemporaries.
The crisp new Manza Club Class comes assimilated with the critically acclaimed and the internationally popular 89 bhp petrol run Safire and Quadrajet diesel motors. Reportedly, the Safire Petrol comes with a certified fuel efficiency of 13.7 km per litre, while the Quadrajet diesel boasts off an incredible certified mileage of 21.02 km per litre.
Coming to the safety and security attributes, the 2012 Tata Manza Club Class sedan incorporates a variety of merits, such as Anti-lock Braking System (ABS), dual frontal airbags and a collapsible steering column among others. The mid-sized saloon features a state-of-the-art Critical Rev Indicator needle that turns red if the engine crosses a critical rpm mark, instead of the usual tachometers with a red line. In order to ensure additional security of the driver and cohabitants of its new car, Tata Motors has installed central locking and engine immobilizer as well.
The domestic car enthusiasts get an option of purchasing the Manza Club Class in six enticing colours - Tyrian Wine, Laser Red, Jet Silver, Dew White, Castle Grey and a new Infinity Black. Further, the new saloon has been launched with four different trim levels - LS, LX, VX, EX and EXL (leather trimmed interiors). The company offers the Manza Club Class comes with a warranty of 2 years or 75,000 km, which is the best in the mid-size segment of the Indian passenger car market.
The pricing has been extraordinary from the Indian consumers' point of view as the base model of the Safire petrol range of Tata Manza Club Class sedan starts from Rs. 5.70 lacs. The base model of the diesel run Quadrajet range carries a price tag of Rs. 6.49 lacs (all prices conforming to the ex-showrooms of New Delhi).
