Tata Motors has come up with a new initiative for booking test drives of the new Hexa. Buyers can log on to the brand's e-commerce website CLiQ to check out the features of the vehicle too.
The executive partnership between Tata's two group companies has led to the CLiQ website. Tata Motors found it imperative to utilise digital platforms for the Hexa’s better reach. Apart from this online website, they have run several digital campaigns for their flagship offering.
Tata's revamping of the brand image began with the Tiago and they left no stone unturned with the Hexa. They not only wanted to improve the design and features of their cars, but also enhance the overall customer experience. Such initiatives are helpful for prospective buyers who want to have all information available at their fingertips.
