Tata Motors will launch its premium SUV Tata Aria this month. The company has planned a massive online campaign including various digital and electronic media with a total planned spend of Rs. 1.5 crores. "The Tata Aria, the first Indian crossover, will be commercially launched on October 11, 2010. It will be made available across all major cities and towns of the country," the company said in a statement.
Tata Aria was first unveiled at the Geneva Motor Show in 2006 where the concept model was unveiled. Later it showcased the near-production ready model at the Delhi Auto Show. "A team of over 150 individuals, comprising multi-discipline specialists from the Tata Motors Group and vendor- partners, worked on the project to create this segment- defining crossover," the statement said.
The Tata Aria brings together the luxury and finesse of a sedan and the muscle of an SUV at a commensurate price. It will set several benchmarks, with its design, technologies, comfort and safety. The model is expected to be priced around Rs. 10 lakh and above competing with models like Toyota Innova and Mahindra Scorpio.
