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Tata announces new Impact Design language

Tata announces new Impact Design language
Rachit Hirani Rachit Hirani Wednesday 06 January 2016, 14:32 PM

Tata Motors has announced its new Impact Design language for its upcoming passenger vehicles. The upcoming Zica is the first new product under this design language.

Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors stated, “Today, the automakers are developing innovative technologies to cater to the needs of the new generation of customers. Design is among the key factors for car purchase decisions. Tata Motors recognizes this and presents IMPACT Design – as a key focus for the company’s passenger vehicle strategy. The new, youthful, energetic and bold character of the passenger vehicles by Tata Motors is sure to make a lasting impact on our customers and on the Indian roads.

The Exteriors design of the new products will be defined through ‘EXciting’, ‘EXpressive’ and ‘EXtraordinary’ features while the Interior of the vehicle will be defined through ‘INviting’, ‘INtelligent’ and ‘INtouch’ features.

Mr. Pratap Bose, Head, Design, Tata Motors mentioned, “You can either win or lose a potential customer within the first 20 seconds of them seeing a car. However, the customer stays with you based on the long-term experience they have with the product or service. IMPACT DESIGN is exactly about an Immediate and a Lasting Impact, Design has in our lives, and environment. From ‘INtelligent’ use of space, ‘INviting’ interiors and ConnectNext features that make you feel ‘INtouch’ with the world inside to EXpressive, EXciting’, and EXtraordinary exterior features. With the ZICA we have started this journey.”

 

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