Suzuki Motorcycle India, a subsidiary of the Japanese automobile giant, has reported that its sales have grown by over 10 per cent (month-on-month basis) in 2013. Main reasons behind this growth that have been highlighted by the two-wheeler company are increased production capacity and deep market penetration. A company release, reportedly said, “Suzuki Motorcycle India had a successful year 2013, registering more than 10 per cent month-on-month growth in sales.” It also mentioned that the bike company managed to increase its production capacity by about 25 per cent. Earlier, it could produce 4.5 lakh units a year, but now the production has been scaled up to 5.6 lakh. The company also added 200 touch points in the current fiscal, thereby taking its tally to 600. This initiative has helped the company to reach out to potential customers.
Interestingly, the two-wheeler maker also unveiled Suzuki Biking Lords in India, a global club for superbike customers. Members of this club are entitled to get exclusive privileges and experiences. Some advantages of joining this club are Dedicated Relationship Managers, Suzuki Biking Lords Mobile Application, Suzuki Biking Lords Facebook Page, Rides & Events, Meets and Riding Tips.
