The Tata Nano has carved a strong presence in cyber world by registering 3 million fans on its Facebook page. It happens to be the country’s first passenger vehicle to have achieved this distinction. Tata Nano has been declared as the most responsive brand on social media as per Unmetric, a reputed brand monitoring agency.
Reportedly, Unmetric prepared a report, which stated that Nano has the highest engagement score among all brands in India. Several fun Facebook applications such as Nano Expert Quiz and Nano Student of the Year have been implemented across the digital sphere. In addition, many activities have been undertaken in partnership with various institutions, such as the Malhar- Annual Fest at St. Xavier's College Mumbai and NH7 Weekender at Pune and Bangalore.
The first brand to have launched its merchandise on ebay is also the Tata Nano. Memorabilia of Nano, such as the 'Nano: Art in motion' mugs are available at www.ebay.in/tatanano.
