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      Shah Rukh Khan to endorse Xcent, features in TV Commercial

      Aditya Chatterjee

      Aditya Chatterjee

      Hyundai Motor India Limited has roped in Bollywood superstar Shah Rukh Khan as the brand ambassador for their compact sedan Xcent. Shah Rukh Khan has been endorsing the South Korean brand for over 16 years now. From Santro to i10 and now the new Xcent, SRK has been the lucky mascot of all three products of HMIL. King Khan will be seen in the Xcent TVC that is based on the theme of ““multiplying the life’s joys with the generous Xtras like – Xtra space, style and comfort”. The TVC also shows SRK as an ‘Xtra Hunter’ and his zest to achieve more. After a grand unveiling at 2014 Delhi Motor Show held earlier this year, H<IL launched Xcent in India within few days of its unveil. Within a short span of time, HMIL has delivered 35,400 units of the compact sedan. Considering the fierce competition in CS segment, Xcent has been able to carve a niche for itself.

      Shah Rukh Khan to endorse Xcent, features in TV Commercial
      Shah Rukh Khan to endorse Xcent, features in TV Commercial
       

      On this association, Shah Rukh Khan, Bollywood Superstar and Hyundai Brand Ambassador expressed, “It’s a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India. For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car.”

      Hyundai | Xcent | Hyundai Xcent