After Kerala, now Royal Enfield introduced both its classic models in Hyderabad, Andhra Pradesh. Royal Enfield had introduced Classic 350 and Classic 500 in Kerala market priced at Rs. 1.07 lakh and Rs. 1.36 lakh with a mileage of 30 and 45 kmpl respectively.
Royal Enfield is expanding its base in India. The company has been growing at 15-18% in the past few years and the economic downturn has not changed the situation. “Our aim is to touch 1 lakh bikes by 2013,” said Shaji Koshy, head of sales and marketing of the company. As there are an increasing number of customers with high disposable income, demand for such bikes is rising each day and the company intends to keep pace with the demand. Royal Enfield has its manufacturing unit in Chennai and currently there is a waiting period of 10-15 days. The unit is well-equipped to step up the production if there is sudden rise in the demand from the customers.
Both the models from Royal Enfield are already present in the US and the European markets where they were launched last year and the company has received encouraging response.
