As part of Royal Enfield's growth strategy in Europe, the company has inaugurated its exclusive stores in cities namely – Madrid, Spain and Paris, France. The stores also mark the unveiling of its motorcycle apparel and accessories for the first time in French and Spanish markets. The outlet in Paris is located at 98 Rue Baudin, 92300 Levallois-Perret, while the outlet in Madrid is located at 29, Calle de Agustin de Foxa.
Royal Enfield has also showcased its limited edition Despatch motorcycle range that is available in three color options namely - Desert Storm Despatch, Battle Green Despatch, and Squadron Blue Despatch. The company has also been looking for options in different cities in order to expand its distribution network and strengthen its presence. Royal Enfield has also revealed plans to focus more on mid-sized motorcycle segment (250-750cc). Across France, Royal Enfield has over 80 dealerships, whereas it has over 25 in Spain.
Speaking more on the occasion, Mr. Arun Gopal, International Business Head, Royal Enfield said, "France and Spain represent two of the most important markets for us in Europe. We have witnessed immense growth in both France and in Spain, which is fueled by our close proximity to the customers in these regions through a wide distribution network and increasing dealerships in the past few months. Our evocative product range available at an accessible price point is what appeals to motorcycling enthusiasts in these markets."
