Ever since Renault’s origin, the brand had been well known to deliver innovative, ingenious, modular and comfortable cars. Since 2012, the company has been trying to engage with customers in an emotional way.
The new slogan ‘Renault - Passion for life’ also underlines the ongoing efforts made by Renault’s engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life. Examples include the R-LINK2® multimedia system, a long list of driver aids, the Kadjar’s automatic folding seats and the Multi-Sense® system available for the new Espace.
Speaking more on the occasion Michael van der Sande, SVP, Global Marketing, said, “Our new brand signature – ‘RENAULT - Passion for life’ – reflects the in-depth transformation that is under way at Renault and which began with the new Clio. More than the words themselves, the slogan is a pledge to our customers that Renault will continue its metamorphosis that will result in an entirely renewed range. In addition to being designed with passion by our engineering and design teams, our new models must make the lives of our customers easier and more pleasant every day.”
The Renault’s new brand signature, the Group’s graphic identity has been reviewed and redesigned, too, by in-house teams working out of its Corporate Design Department. This evolution concerns all the company’s advertising, both audio and visual (TV, print, posters, radio, etc.), as well as websites, exhibition stands, special events, merchandising, clothing, etc. Commenting on it, van den Acker, SVP, Corporate Design, Renault said, “When I arrived in 2009, my mission was to reforge the emotional bond between the Renault brand and its customers. My response was to ask my teams to rekindle Renault’s Latin roots by designing colourful, personalisable cars with sensuous, muscular lines that spark emotions and make everyday life more pleasant.”
