French multi-national vehicle manufacturer Renault has been present in the Indian car market for over three years and has constantly kept its customers contented with innovative ideas and modern technology. New car-makers usually face hurdles of inaccessibility from customers. Renault, with its aggressive marketing strategy, has made a decision to expand its dealership network by inaugurating an outlet in Bangalore. Located in J.P. Nagar, this is the fourth showroom of the company in the city and will certainly be beneficial in augmenting the market reputation of the auto-maker.
During the ceremony, Renault India's Managing Director, Marc Nassif, said, "Renault has been demonstrating a strong growth trend in India since its entry and our products have found widespread acceptance. We are happy to launch our fourth dealership in Bangalore. We are firmly committed to India and will continue to expand our network."
The flagship is in the name of Trident Auto Enterprise, a renowned automotive distribution unit of Bangalore and has been associated with Renault since it first entered the Indian market. The showroom sprawls over an area of 5,000 sq. ft and allows customers to choose from the entire range of Renault. Since the launch of its first model Logan, a joint venture between Mahindra, the French auto maker has gradually increased productivity and growth rate with launch of new cars.
The latest models of Pulse and bulky Duster have been quite a success in the market. The latter was awarded second rank by J.D. Power Asia Pacific 2013 India Initial Quality StudySM (IQS) as an excellent quality compact Utility Vehicle. The car was also rewarded with the TNS Voice of Customer Award for outstanding customer satisfaction. Consequently, the launch of this new showroom in Bangalore will not only strengthen sales network but will provide quality services to buyers as well. With over a 100 dealerships in India, Renault still looks forward to strategically establish itself across the length and breadth of the country.
