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Renault Kwid - a case study for other automakers

Renault Kwid - a case study for other automakers
Rachit Hirani Rachit Hirani Thursday 05 November 2015, 11:08 AM

Renault Kwid hasn’t just stormed the segment but also is the first automaker that is looking to possess as a serious threat to Maruti Suzuki Alto 800. Hyundai and Tata have tried it previously with their Eon and Nano, however the market of the Alto hasn’t shrunk, instead it has gone up. These two brands did offer somethings that were more, but still couldn’t catch hold of any strong attention.

Renault Kwid

Renault is the first European car brand to get such has localisation for a product and at the same time even make a stylish, feature-loaded product that will make first-time car buyers to shift from the tried and tested Alto to the new Kwid. The first time car buyers are generally shy and reserved when it comes to experimenting. The Kwid already has about 50,000 bookings, and Renault has got the ball rolling for itself.

 

The Renault Kwid has a ground clearance of 180mm, boot space of 300 litres, the instrument cluster is digital and there is a touchscreen infotainment system with satellite navigation. All these are segment first and Renault hasn’t added to the game, it has just made its own set of rules. The new hatchback is based on the CMF-A platform, which has 98 percent of localisation, which is the highest we have seen on any other European car. The Kwid makes a strong case for itself and automakers should consider this as a case study for value for money products.

 

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