The Indian two wheeler market is hugely driven by factors like brand name, reputation and popularity. A product, if popular, irrespective of its quality of riding will sell like hot cakes, for instance the Bajaj Pulsar 135 cc. This is not to say that Bajaj Pulsar 135 cc is a bad bike but just to indicate how popular the ‘Pulsar’ moniker has been in the Indian market, becoming a household name for many in the country. So let’s take a look at reasons that might have played a role in making this version so popular.
From the outset, when the first advertisement of Bajaj Pulsar came, there was something that made it click with the audience and it has been a joyride for the manufacturer since then. The Indian automaker has reaped huge profits by selling different models under the Pulsar moniker, namely 135 cc, 150 cc, 180 cc and 220 cc.
Bajaj Pulsar 135 cc, in particular, has turned out to be a bestseller for the manufacturer, despite not being the best model. The first and most obvious reason for this is the price, which makes for a much larger customer base than others. A bike perfect for working people in the city between the age group of 23-30, Bajaj Pulsar 135 cc has caught the fancy of many due to its excellent mileage.
The sporty look of this bike is what has attracted so many youngsters to convince their parents to buy it. Despite being a 135 cc bike without any major technologically advanced features, it catches the fancy of an onlooker, especially in India, due to the sporty split seats, stylish LED rear lamps, cool looking headlight and split rear grab rails, combining together to form a real winner. Add to that the price of Bajaj Pulsar 135 cc and its fuel economy, this bike becomes a recipe for superb success.
Powered by a 4-Valve DTSi engine, Bajaj Pulsar renders a pretty decent performance as well. The 4-valve single cylinder with a capacity of 134.66 cc has the capability of generating an output of around 12.5 bhp at 9000 RPM along with top torque of 11.4 Nm at 7500 RPM. The highlight of this engine is that it gives the rider to step up the revs without putting much of a strain. In addition, this bike has the ability to reach 60 kmph from scratch in about 5.1 seconds and its fuel economy is similar to that of bikes with 125 cc engines.
To put all these factors together, there is not a single negative point about the Bajaj Pulsar that a common, middle-class customer can point out. Smart, stylish, comfortable, efficient, aggressively priced and trustworthy, the Bajaj Pulsar is the whole nine yards for any everyday office going Indian.
