Ford India Private Limited (FIPL), a subsidiary of American multinational automotive maker, has successfully completed another term of its innovative program called 'Driving Skills for Life' (DSFL) intended at promoting the need of safe driving among Indian motor vehicle users. Under the DSFL program, the American auto major offers free training to interested participants present in India as well as many international countries. The program educates them about safe driving and teaches them community thinking while driving.
Reportedly, some 3,071 people participated in the Ford India's DFSL program in 2012 and the initiative is generating increased acceptance among Indian vehicle owners and nationwide driving groups. The vehicle driving groups participated in as many as 85 sessions, which were conducted in many Indian cities like New Delhi, Bangalore, Chandigarh, Mumbai and Chennai. The training program consist of practical training and classroom sessions, with a sole aim to promote eco-friendly, economic and safe driving among domestic vehicle owners.
Speaking his mind regarding the company's DFSL initiative, Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India, was quoted as saying, “Safe is one of the key brand pillars for Ford and it’s a mindset when we build cars, at our manufacturing sites or raising awareness on road sense. With the DSFL program we intend to sensitize Indian drivers to make our roads safer and this training shows them how they too can be a safe, responsible and environment-friendly driver.”
Piparsania further added, “This is a robust program that benefits from insights gained from our expertise in this industry and other regional markets, and we are committed to bring it to more people in India in the days ahead.”
Ford India introduced its DFSL program way back in August 2009 in the country. Since then, more than 7,000 Indian motor vehicle users have successfully completed DFSL safe driving training and the company expects the number to rise further year by year. Apart from India, Ford's DFSL initiative is functional in many countries like China, Taiwan, South Africa, Vietnam, Thailand, Philippines and Indonesia. Till date, more than 60,000 drivers have enrolled themselves in the DFSL program from Asian countries alone.
