Ola Play app launched on November 22 lets you personalise your in-car experience for the Ola rides in cities like Bengaluru, Mumbai, and Delhi for all Ola Select customers in the coming weeks. After which it will be available on all Prime rides across other cities and in over 50,000 vehicles by mid next year.
The Ola Play app is developed in collaboration with international firms like Apple Music, Sony LIV, Audio Compass and Fynd. The passenger can personalise the cab ride using their own smart devices or can opt for the large screen devices mounted in-car with surround sound systems.
Ola Play app service aims to bring Wi-Fi, music, navigation, surround sound, and temperature management along with other things under the control of the passenger. So the passenger can choose to have a look at different locations, browse landmarks, read eBooks, watch their favourite videos, or even look for places to shop while riding in their Ola cab. The platform’s hardware has been built in partnership with chip-maker Qualcomm and makes use of India’s diverse music genre collected from the data of Ola customers from over 100 cities.
Bhavish Aggarwal, co-founder and CEO of Ola said, “With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions. Apple Music brings the best features together for an experience every music lover will appreciate. Coming together with the market leader in music will completely transform the ride experience for millions of Indians on the move.”
