In a quest to gain more share, Nissan is planning to launch several new models in future. The auto maker has revealed its intentions to undertake development and introduction of new vehicles to keep things hot from market perspective. Carlos Ghosn, President and Chief Executive Officer, also shared the same thought process when he said, “Nissan Power 88 is the roadmap for our company's profitable growth. As we accelerate our growth, we will bring more innovation and excitement to our products and services, as well as cleaner, more affordable cars for everyone around the world.”
He also added, “Nissan's new mid-term plan builds upon all the lessons learned, synergies developed and investments made since 1999. Then, Nissan was lacking a shared vision and plagued by a lack of focus on the crucial needs of its stakeholders. Today, Nissan has a clear, global vision, an established presence in all major markets and segments, and the resources and the will to achieve its challenging objectives and accelerate Nissan's growth.” Ghosn claimed that Nissan's main aim with such key initiatives would be to achieve 8 percent global market share and improve the corporate operating profit margin to at 8 per cent.
Ghosn indicated about the aggressive market strategy that is being employed by the auto company. He stated that, “Nissan's product plan will deliver one new vehicle every six weeks, on average, during the next six years. We are broadening our range of models for both the Nissan and Infiniti brands and eliminating product overlaps. More dedicated vehicles for key growth markets, such as China, Brazil, Russia, India and Indonesia, will allow personal mobility to become more accessible to those consumers who need it.” Nissan is targeting to have 66 Nissan and Infiniti vehicles in its global portfolio by the year 2016 in order to cover substantial markets across the globe. The plan includes introducing updated models and also add new one to its present range. Nissan is also not untouched by on the technology front as the auto company seems to be in full swing to undertake the development of over 90 new technologies over an extended time-period.
As mentioned before, with such developments around, the auto company is planning to increase its market share. A look at several statistics pinpointing same thought process suggest that the auto company is well prepared for incomings. Notably, Nissan's global market share in 1999 and 2010 years was 4.6 per cent and 5.8 per cent, respectively. The next target by the year 2016 is to increase it to 8 per cent. Ghosn said that they have specific plans for different markets. The auto company also understands the potential that Indian market inherits. It is planning to add five new models that will be produced in the new Alliance plant in Chennai. The Indian wing of auto company also plans to push for expanding its dealer network in the country.
Kenichiro Yomura, President and Managing Director of Nissan Motor India reportedly said that the manufacturing plant in Chennai can produce 400000 vehicles per annum (shared equally with alliance partner Renault) and can be extended by another 80000 vehicles per annum. He also mentioned that Terrano Sports Utility Vehicle (SUV) has livened the respective utility segment and the auto company is hoping for a sustained good response from buyers.
