Nissan Student Brand Manager (NSBM) initiative has again entered India with its third season in a row, since the organization launched its 6-month long campaign on 17th April 2012. The commencement of this campaign is declared by Mr Dinesh Jain, Chief Executive Officer, Hover Automotive India Private Limited, Nissan’s Sales & Marketing Partner in India in the existence of past NSBMs.
This program is focussed towards the students of management and is scheduled to commence in 25 cities of the country. The 2012 version of this campaign is re-structured as compared to last year’s, since it will feature globally notorious judges, which also includes Dr. Nirmalya Kumar, the marketing guru from London business school.
The 2012 NSBM will conclude by selecting 30 NSBMs, who will be provided with Rs.10, 000 per month for consecutive 6 months. In consideration, they will frame concepts and execute innovative ideas for the brand’s presence in the global market. In addition, all the NSBMs will be provided with a Nissan Micra, which will encourage them to develop thoughts with the scheme in lieu of Nissan.
On the launch of campaign, Mr. Jain, CEO, said, “The fact that NSBM enters the third consecutive season reflects that Nissan is serious about identifying and nurturing management talents in order to give them the right exposure in the field of marketing. Nissan’s Student Brand Manager 2012 is an opportunity for the students to seek, implore and stretch their capabilities through their association with Nissan brand.”
Addressing the success of NSBM, Mr.Jaipal Charan, one of the IIM Indore student brand managers of 2011 batch said, “One of the very few opportunities available for those who are passionate about automobiles and who love marketing; six months with Nissan meant a lot for me.”
The activities involved in this campaign includes, developing exclusive events and setting days for test-drives at respective colleges to flaunt Nissan’s woo among the students. Across the country, the campaign will invite the entries for second year management students. However this year, the eastern part of India will also witness this campaign, wherein it was not operated previous year.
The list of colleges taking part in this campaign includes country’s leading B-schools, such as IIM-Indore, Narsee Monjee Institute of Management Studies, IMT Ghaziabad, IIT-M, IIMS, DoMS, VIT, Institute of Management, Orissa, Birla school Of Management, Kolkata and IIM-C.
Those students can participate in this campaign, who maintains its eligibility criteria and have successfully finished the course of first year. Students can take part in this campaign by handling a small plan framed by Nissan. The participants will be listed on the website, where they can upload their suggestions, as per the theme determined by the panellists, whether in PPT or a PDF format with a maximum 5 MB data.
The entries of individuals interested in this campaign will be selected from every city and then will be short listed for zonal rounds in Bangalore, Delhi, Mumbai, Chennai and Kolkata, which will be carried by Juries for future proceedings. The individuals selected from all the five zones will be then asked to come in a two day finale. From this final round, the company will recruit 30 students, who will be then skilled by the experts of Nissan for their 6 months program.
Nissan Motor India Private Ltd. (NMIPL), a completely owned subsidiary of Nissan Motor Limited Japan, was established in 2005 with an aim of ‘Enriching People’s Lives’ by offering latest technology and products in the market. With its international business partner ‘Renault’, in February 2008, the company signed a MoU with the government of Tamil Nadu to establish a production unit at Oragadam, near Chennai. The company made an investment of around Rs. 4500 crores for a period of more than 7 years.
On 17th March 2010, the manufacturing facility of Renault-Nissan was inaugurated in a span of 21 months from the time when its groundbreaking ceremony was commenced in June 2008. In order to expand its business, NMIPL hired Hover Automotive India (HAI) as the company’s private partner to take command over dealer development, sales and marketing, customer relationship management and after sales in the Indian market.
