Nissan has announced a new line-up of cricket talent in support of its partnership with the International Cricket Council (ICC).India batting star Rohit Sharma, West Indian all-rounder Andre Russell and New Zealand captain Suzie Bates will all help the Japanese car manufacturer bring cricket excitement to fans, starting with the ICC World Twenty20 in India fromMarch 8th.“Nissan is absolutely delighted to welcome this illustrious line-up to the Nissan team as ambassadors,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. In addition to an advertising campaign, Nissan’s cricket ambassadors will be active on social media across the tournament, supporting other fan focused initiatives such as Nissan Play of the Day and sharing great cricket content.
Rohit Sharma said, “I’m thrilled to work with Nissan on their partnership with the International Cricket Council. The ICC World T20 is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting cricket competitions in the world and I’m looking forward to sharing that with the fans.”
The eight-year sponsorship deal with the ICC comprises all tournaments for the period 2016 to 2023. It builds upon Nissan’s sport sponsorship portfolio that already includes the UEFA Champions League, City Football Group and theRio 2016 Olympic and Paralympic Games, not to mention an array of talent from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.
