Audi India is currently nourishing some ambitious long term growths plans in the country. The noble goal behind such pursuit is to become the leading automobile luxury brand in the Indian automobile market in upcoming years. In tandem with its aforesaid goals, Audi India has opened a new showroom in Karnal, Haryana on 9th October, 2013. Incidentally, this newly inaugurated facility is the first showroom of Audi India in Karnal. Also, with it, the Indian subsidiary of German luxury car manufacturer has taken its showroom count to a total of 28 in the country.
This showroom at Karnal was inaugurated by Joe King, Head, Audi India and Pawan Gupta, Managing Director, Audi Karnal (Kanish Motors Pvt. Ltd.). The new unit of the brand with four rings will display the entire Indian model range for customers and car enthusiasts. King, present at the occasion, expressed this happiness and was quoted as saying, “The inauguration of Audi Karnal strengthens our presence in one of the prime emerging markets for luxury cars in India and presents us with the opportunity to benefit from the growing demand for luxury cars in this region. We are already leaders in the luxury car market in the North and see a huge potential for growth in Karnal and Haryana. We are happy to have found the right partner in Kanish Motors Pvt. Ltd.”
Audi Karnal, spread over a total area of 66000 square feet, is strategically situated at the main G.T. Road (NH1) that connects to four states of North India, namely Haryana, Punjab, Jammu & Kashmir and Himachal. This newly opened showroom marks a signature Audi honeycomb Aluminium facade and a display area of 11 cars. Audi India is known for catering to customers' varied needs with its best-in-class customised products. This zeal also reflects in Audi Karnal, which houses an Audi Shop and Audi Exclusive elements so that customers are able to order customised products and also purchase genuine Audi branded merchandise.
Gupta expressed his gratitude during the inauguration ceremony and said, “We are extremely proud to be associated with Audi in India. With this state-of-art showroom in Karnal, we will ensure that our customers are provided with a distinct luxury experience that the brand with the four rings is known for globally. Audi’s leadership position and its unparalleled commitment to luxury have driven us at Kanish Motors Pvt. Ltd. to deliver this world-class facility.”
In order to make Audi Karnal an all-under-one-roof showroom, an exclusive Audi service facility is also available for customers. Spread over an area of 10000 square feet, this unit of showroom can service up to 12 cars per day in a single shift on a total of 8 bays. Adequately trained technicians at this facility are ever ready to provide best-in-class services to the customers of Audi. Notably, Audi India has reported a sale of 7,391 vehicles in a time period between January till September 2013 as compared to 6417 cars in January till September 2012, thereby registering a growth of about 15 per cent.
The same reflects on King's statement that he had made, “After consolidating our No. 1 position in the luxury car market, we now aim to be the first luxury car manufacturer to cross 10000 units in a calendar year in India. With improving infrastructure and increasing aspiration levels among our potential customer base, we believe that the demand for luxury cars will only grow exponentially in Haryana.” He also hinted that Audi India is planning to expand its network in the country by aiming 34 dealerships by the end of 2013 as against existing 28 centres that include Audi Karnal, Haryana too.
