At the exciting Sunburn festival in Goa, which is one of Asia's biggest music festivals being held from 27th-29th December 2012, the MINI group from BMW would provide special offers for Mini customers, prospects and VIPs. An exclusive Mini lounge and Best Seats in the House will help customers, prospects and VIPs to enjoy the festival with Mini. As per the 'Best Seats in the house', two lucky VIPs get a chance to party inside the Mini convertible, adjacent to the stage. This would be for a duration of 15 minutes for every declared winner.
The festival has been organized at the Candolim beach in Goa. Style, interactivity and enthusiasm is the company's USP, which is reflected from the design of the Mini lounge and other brand-related activities. By participating in this festival, Mini wishes to reach out to the young generation by signifying enthusiasm, vigour and frenetic pace of activities. Commenting on this initiative, Phillip von Sahr, President of BMW Group India said, “Celebrating the Sunburn festival in Goa will bring many enthusiasts together to become part of a vivacious, unique movement – the MINI community. MINI expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. MINI’s cutting-edge spirit and fresh, fashionable styling is loved by customers around India and the world. I am sure MINI will win over a lot more fans with its sheer presence at the Sunburn festival 2012.”
The décor of the Mini lounge is synchronized with the interactive, inviting and indulging nature of Sunburn festival. It will give VIP spectators a chance to look at the festival with a panoramic point of view and also allow them to relax. Inspiration for the design has also been drawn from products of Mini lifestyle.
