Mercedes-Benz has teased a new concept car, the EQ A, ahead of its debut at the Frankfurt Auto Show. As the term EQ suggests, the car is expected to be an electric vehicle and the ‘A’ indicates that the new concept could be an entry level car. We believe that the ‘Concept EQ A’ is inspired by the ‘Generation EQ’ which was showcased last year in Paris.
The teaser image shows that the concept car has a single bar grille and an illuminated Mercedes logo. The concept car is also equipped with distinctive headlamp assembly – speculated to be a full LED unit. The EQ A could be based around Mercedes-Benz's new modular electric architecture (MEA) platform.
If the “EQ” term sounds very alien to you, that’s because it is Mercedes-Benz’s new nomenclature for electrified vehicles, just like BMW’s i sub-brand and Audi's e-tron. The EQ A is expected to be one of the first and it could arrive as early as 2019. Reports suggest that the EQ A will likely be followed by the EQ C or the EQ C-crossover. Trademark registrations also suggest that Mercedes will introduce the E-class and the S-class models under the EQ moniker in due course of time.
The EQ A could directly rival against the BMW i3 in the international market.
