Mercedes-Benz has posted its best-ever sales in India in 2018. The company sold 15,538 units between January-December 2018, thereby witnessing a growth of 1.4 per cent as compared to 15,330 units sold in the same period in 2017. Coincidentally, this is the second year in a row when Mercedes-Benz sales have crossed the 15,000 unit sales mark.
The long wheelbase E-Class has emerged as the highest selling model for Mercedes-Benz in 2018. Interestingly, 2019 also marks 25 years of Mercedes-Benz in India and is a significant year for the brand in the country. The German car manufacturer has sold more than 2.3 million cars worldwide with a growth of 0.9 per cent in 2018, which is also the most successful year in terms of sales in the company’s history.
Speaking on the occasion, Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We, however, made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India’s first BS VI car two years ahead of the regulation, and also created a new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D. Power CSI & SSI studies. Our product offensive strategy combined with our carefully crafted customer service and financial programmes bore fruits and helped us in winning over more customers to the brand, than ever before. We are also delighted to have crossed the mark of selling 15,000 units annually for the second consecutive year which underlines the trust and the loyalty of our customers across markets.”
