Mercedes-Benz India was focusing on improving the customer experience since some time. It has started a luxury initiative - Luxe Drive which aims at providing a complete premium luxury experience for customers. The event was first organised at Chandigarh on February 21st and 22nd. The next week on 28th February and March 1, witnessed the event being organised at Gurgaon. It was the turn of Jaipur, the pink city of India next and the manufacturer will organise the event at Omaxe City, Phase 3 Ajmer Road. The prime attraction of the event will be the 4-matic GL Class and CLA 45 AMG. However, Michelin Star Chef Vikas Khanna was present at the event to treat the customers with sumptuous delights.
Customers also had the opportunity to have an interaction with the Chef and were accompanied with top international fashion brands from The Collective. A styling consultant will accompany customers to boost the customers’ style experience. Mercedes has showcased a range of nine cars from A to S Class. The AMG cars were the actual treat for the enthusiasts. The amazing 4-matic skills of the Mercedes-Benz were showcased by professional drivers of the manufacturer and the testing roads proved really challenging for the new SUV. The Pre-safe features of the car were explained by CLA 45 AMG by a professional driver.
Eberhard Kern, the Manager Director and CEO of the Mercedes-Benz India said, “We ended the year 2014 on a high and have continued the momentum in 2015 with an aggressive product and network strategy. However our aim is to provide a comprehensive luxury experience to patrons and thus we are creating innovative customer engagement platforms. Best Customer experience is also a key pillar of our ‘Live the Best’ philosophy and through events like the Luxe Drive, we are on the right path to create unparalleled fascination and delight for our existing and potential customers, especially in tier II and III markets.”
Mercedes-Benz also arranged a special zone for customers to purchase exclusive merchandise. The manufacturer took care to look after the kids who arrived at the event. The Mercedes Trophy zone was also set up with exclusive Mercedes trophies were displayed.
