The Indian subsidiary of Mercedes-Benz foresees a brilliant potential in luxury auto market of Nellore in a few couple of years. Owing to this, the company inaugurated its multicity 'Star Showcase' on 6th April 2012 in city. The two day ceremony is intended to provide an opportunity to the customers to view and touch the line-up of Mercedes-Benz first hand. The company has put some of its finest cars on display, such as C63 AMG, beautifully designed E-Class Cabriolet and the elegant Sports Utility Vehicle (SUV) as well as the ultimate off-roader, the G55 AMG.
In addition to these cars, the company has exhibited its C-Class as well as E-Class sedans, which will add to the ardour of audience. On the other hand, Mercedes-Benz GL-Class Grand Edition, a brilliant off-roader, will compliment at the event. The showcasing ceremony at Nellore is planned at the Andhra Pradesh Boat Club, and, thus, the invited patrons can arrive at the event on 7th as well as 8th of April.
Mentioning his views at the ceremony, Mr. Debashis Mitra, Director, Sales and Marketing, Mercedes-Benz India, said, “The Star Showcase is our unique initiative in sync with our successful ‘Go to the Customer’ approach and we are happy to bring this initiative to Nellore. Star Showcase will give the customers and enthusiasts of brand Mercedes-Benz a one-of-its kind opportunity to see, feel and experience some of the best cars from our portfolio. We are confident that the cars on display will excite the customers and ‘Star Showcase’ will give them a holistic experience of the different attributes of brand Mercedes-Benz. Star Showcase is also the celebration of the success of evolving markets like Nellore and its vibrant and dynamic customers who are creating the next growth story for India.”
In the past years, Nellore has shown a substantial growth in the context of economics. The people in this city have attained decent standards, and thus are bending towards luxury experiences, which they have already witnessed in foreign countries. Therefore, they deserve the same standards with added elegance that suits their choices.
In addition, the Star Showcase will emphasise over the new language adopted by Mercedes-Benz on the grounds of designing. The new approach is trendy, ultra-modern, thrilling and focusses over the needs of youngsters. Clients in Nellore will not just be provided with an option to view the coveted cars, but will also get the opportunity to take the abovementioned cars for an enthralling test drive.
This event, Star Showcase, is a countrywide initiative of Mercedes-Benz, wherein the company will mark its presence in the potential auto markets of 9 cities, where it has been kept at bay for direct approach. With the joint concern of its dealers, the company is making hard efforts to entertain buyers in the Tier II and Tier III markets.
