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      Mercedes Benz India registers 25 per cent growth in first six months of 2014

      Aditya Chatterjee

      Aditya Chatterjee

      Mercedes Benz India has revealed its half-yearly sales that suggest that the Stuttgart based auto giant has registered 25 per cent growth during this time. In this time span, Mercedes Benz sold around 4,717 units across the country as against 3,758 units sold in the same time last year. It is being believed that the auto maker has been able to post growth on the back of high demand for its flagship saloon S-Class, small car duo, A-Class and B-Class. Backed by an intense sales network in India, it is apparently the only premium car brand in India to have such dense dealership network with 64 exclusive dealerships present in 36 preeminent cities in India.

      Mercedes Benz India registers 25 per cent growth in first six months of 2014
      Mercedes Benz India registers 25 per cent growth in first six months of 2014
       

      Mercedes Benz has also introduced a line of AMG products in India of late, along with a string of AMG vehicles, Mercedes Benz has also launched three AMG performance centres in India located in major cities of India, New Delhi, Mumbai and Bangalore. By year end, the company plans on opening eight new dealerships in India. Under the strategy of ‘year of Excellence’ for this year, the company has seven new cars in India and is expected to bring forth more new vehicles in domestic market. Introduction of seven new products in India has been a major driving force behind the car maker’s excellent performance. With more vehicles coming in upcoming months Mercedes Benz expects to post further growth in domestic market.