Mercedes Benz India had entered the Indian market 15 years ago and had been the market leader ever since then. BMW had challenged its position in 2009 but the company has been able to regain its status quo in the Indian market once again. Now the recent press release from Mercedes states that the company has posted highest ever month sales in its 15-year history in India.
The German car manufacturer sold 521 units in July 2010 recording 80 percent jump in its sales over July 2009 sales. It sold 62 units of its SUV GL and M-class in July 2010 alone as compared to total 140 units sold in whole 2009. “Our SUVs impressed one and all during our 5 city ‘StarDrive Experience’. The demand for the GL and M-Class reflects the confidence and pride of ownership associated with our SUVs,” said Dr. Wilfried Aulbur (Managing Director and CEO, Mercedes-Benz India).
For the period Jan-July 2010, the company has sold 2,922 units, up from 1,670 units sold during the corresponding period the previous year. Aulbur also added that the July 2010 has been the best month in the history of the company so far and Jan-Jul 2010 had been months of robust sales.
